The story of the Lilly Pulitzer brand is bound with that of its inimitable founder and of Palm Beach, Florida, itself. Founded in the mid-1800s as the first resort town in the country, Palm Beach was where newlyweds Peter and Lilly Pulitzer settled in the early 1950s to live year-round, which, while an unusual decision at the time, fit with Lilly’s bohemian personality and rule-breaking spirit. The instantly recognizable Lilly Pulitzer brand, now synonymous with resort wear, was created in the late 1950s, when Lilly worked at a stand selling juice from her husband’s orange groves. While Lilly loved the job, it was messy, so she had her dressmaker create brightly printed, comfortable shifts that she could wear during work to mask the fruit stains, a stark contrast in both color and shape to the form-fitting styles of the decade. With this design, Lilly unknowingly invented American resort wear.